Diwali is upon us . And so are the dozens of best wishes we are going to receive. They are going to come on every platform imaginable: SMS, WhatsApp, Emails, Facebook, Twitter DM & more. Should feel great, right? No. Wrong!

Over the last few years, with access to free apps like WhatsApp, this business of greeting one another has become a thoughtless process. Forget about any true feelings.

It’s the same copy + paste messages, forwarded gifs & a hundred times over circulated jokes. Its become a burden to respond to these messages too or else you come off as rude.

What about Brands sending automated messages? Especially those, which are irrelevant to you or the ones, you might even dislike? My SMS inbox is flooded with inane greetings from real estate developers, modeling agencies & hospitals? Seriously, believe me.

How about we try something different this time?

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pc: indiatemplesinfo.com/

Call your loved ones

We have almost begun to avoid human interactions. Grocery, food, cab & more- everything is on app. How about we don’t treat relationships as an automated process? Lets pick up the phone and call people dear to us. The charm of hearing from a close friend/family, will far outlive a WhatsApp forward. Ask people how they are doing, tell them you miss them. Hear them melt at listening to your voice.

Sometimes, long distances & many misunderstandings can be fixed with just one phone call. Its the most underrated solution to communication problems. Make a list of couple of people you haven’t spoken with in a while and take out 30 minutes every day for next couple of days to call them.

No, you are not that busy. Yes, you have 30 minutes.

Remember, life is short. Never forget to remind people that you care.

Meet a few friends/family

Don’t roll your eyes. Human beings meet each other. We were supposed to be social animals.

No, you don’t live on Mars. Get your backside out of that sofa, call a cab & go. Now!!

Proactively suggest a plan. It could be coffee or going over to meet them with a little box of (health) goodies (if you like). Nothing feels nicer than a warm hug. Share a few stories, crack jokes, and catch up on old times. Why just Diwali? You should be in touch with those you care about & meet them often, in any case.

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I want to remind you once more that life is unpredictable. Don’t leave things unsaid. Don’t be reluctant. Everyone loves hearing that they are being missed. Meet a few loved ones. It will build memories of a lifetime.


Let the others be!

Please spare the torture of copy + paste greetings for your not so close friends, clients, potential clients. Unless you are a big consumer Brand with specific offers, these messages really mean nothing. If you think it will help you in soliciting new business. Holy cow, no!! It wont.

Those automated mails are passé. It just lies in inbox or even spam. Its mostly deleted even without opening. If you have a big announcement to make about your offerings/ organizational change, this is the worst pick. Do it another time without combining with festive greeting.

Dont be that acquaintance who doesn’t keep in touch through out the year & suddenly sends blessings on Diwali for everyone including the pet dog. (what…?!)

As for the rest…..Have a great Diwali. Light it up with smiles, eat all your favorite food, run a little extra next week (sure, like that’s happening!), spend time with loved ones & be happy!!

I send my best wishes & love to all!!

PS: Festivals are such a great time to dress up. Because, why not?! This is what I did two years ago. Do send me your favourite picture of this Diwali with a note, would love to feature it on my blog. Sharing happiness multiplies it!

Keep shining! 🙂

Parul Thakur’s Gorgeous Picture!! Pure Love!

I requested you to share your festival pictures & Parul sent me this happy, shiny one!! Thank you, you look gorgeous & we wish you the very best. here is her note with the snap:

Since our wedding, VT and I have been celebrating Diwali with his parents in Kurukshetra. Our focus is being together as a family, indulging in some good home-made food, lighting up the house and chanting the aartis together. Diwali for us is love. This shot, out in the night has been our customary every time we head over to his place.

Happy Diwali to all your readers, Akancha. May the light within brighten our lives.
Thanks for asking your readers and you are right that happiness is sure multiplied this way!
Parul Thakur
Parul Thakur
Akancha Srivastava

I am the Founder & Director of Azure, Strategic Brand Consulting Firm based in Mumbai. I have had the good fortune of traveling across far away lands. I have also met some incredible people- monks, healers, leaders, magicians, entrepreneurs and more. This blog is an attempt to share these moments. If it strikes a chord with even one person or makes you smile, the purpose would have been served.


  1. Its a coincidence that today as well as couple of days back I have been discussing this with my wife. Guessing you are from the same generation as ours which is 70s we were perhaps the last ones to call and meet people , touch feet for pronams . My next set cousins only send a whats app message . These days I find some of the elder cousins also do the same of sending a whatsapp message. The personal touch is lost. Thanks for this. Yes after reading this I wanted to call you and wish you a very happy diwali and left message on twitter. Till you share the coordinates – wish you and your family a very happy diwali

    • Akancha Reply

      I wish you & all your dear ones, a very happy Diwali. Be safe & shine on!
      Thanks for reading. As always. And for sharing your thoughts!! take care..

  2. I totally agree with you. I never send forwards to people on festivals. I call them or text with a message of my own. It’s important to be those humans we were supposed to be.
    Happy Diwali to you!

    Let me send you a picture from this season 🙂

    • Akancha Reply

      You look beautiful in the picture. With your permission I am sharing the picture in this post and the next one too. Sending you lots of love!

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