Why Kumbhathon: because India needs it! Few days back, I was listening to our Prime Minister make a promise to the world. In an inspiring tone he said: India is the best place for startups to set up their business because we have: Democracy. Demography. Demand. Sounds great doesnโ€™t it? Its true as well.

In the ancient times, spice merchants carried exotic goods, traveling to lands far & wide. The terrain was tough, journey long and they had no way of advertising their arrival. However, as they made their way through towns, the aroma of spices wafted through the air and announced their presence.