I am the Founder & Director of Azure, Strategic Brand Consulting Firm based in Mumbai. I have had the good fortune of traveling across far away lands. I have also met some incredible people- monks, healers, leaders, magicians, entrepreneurs and more. This blog is an attempt to share these moments. If it strikes a chord with even one person or makes you smile, the purpose would have been served.

In the ancient times, spice merchants carried exotic goods, traveling to lands far & wide. The terrain was tough, journey long and they had no way of advertising their arrival. However, as they made their way through towns, the aroma of spices wafted through the air and announced their presence.